Aurélie Pols

Data Governance & Privacy Advocate, Krux Digital Inc. & member Ethics Advisory Group (EAG) – European Data Protection Supervisor (EDPS)

Aurélie Pols designs data privacy best practices, documenting data flows in order to limit privacy backlashes, minimizing risk related to ever increasing data uses while solving for data quality. The most accurate label today would probably be “Privacy Engineer”.

She spent the past 15 years optimizing (digital) data-based decision-making processes. This allowed her to co-found and successfully sell her first start-up in Belgium to UK-based Digitas LBi (Publicis). She is used to following the money to optimize data trails and now she follows the data to minimise increasing compliance and privacy risks while touching upon security best practices. Aurélie’s mantra is “Data is the new Oil, Privacy is the new Green, Trust is the new Currency”.

Aurélie has spoken at prestigious events such as SXSW, Strata + Hadoop World, IAPP’s Data Protection Congress, Webit, eMetrics summits, and written several white papers on data privacy and privacy engineering best practices. Her experience and network have allowed her to discuss growing data set-ups and requirements as well as their risk and compliance counter views in Europe, the US and Asia.

She recently joined leading data management platform Krux Digital Inc., now part of Salesforce, as Data Governance and Privacy Advocate while also being part of the European Data Protection Supervisor’s Ethics Advisory Group. She teaches Privacy and Ethics at IE Business School in Madrid and serves as an advisor to the International Association of Privacy Professionals (IAPP).